This has long been considered one of the greatest commercials in Television and Advertising History.
This commercial was played one time, on Jan. 22, 1984 during the Super Bowl Broadcast. It introduced to the world, for the first time, the brand new Apple Macintosh Computer.
The commercial was Directed by acclaimed Hollywood film Director Ridley Scott. (Alien, Gladiator, Blade Runner)
The commercial was filmed with a budget of $900,000, an unheard of amount for the time.
Apple’s Founder, Steve Jobs, loved the commercial, but when pre-screened for the Board of Directors of Apple, all the board members hated it.
Since its debut, it continues to be listed at the top, or near the top of virtually all lists of the most influental commercials in TV history.
Here is the Mac as it appeared in 1984. Compare that to the computers we now enjoy today….
Revolutionary for its time, today’s cheapest cell phones could now run circles around that thing.
I was six. I remember this commercial. My mother was more interested in upgrading her Apple IIe than she was in the football game. It caused for much loud conversation between my parents that was hardly football related.
I had an apple IIe…I think my parents stil;l have it on mothballs. At the time, it was sweet.
I helped my mother clean her computer room 3 years ago. I found the old IIe and opened it up out of curiosity. Unfortunatly, anything that might have been interesting inside had long been either eaten or dragged off to make way for many generations of mouse nests. Shame.